Online games are the future.

We want to promote this future and shape it together with our players. Access to our games should be easy. We don’t want any barriers; we want to set out into virtual worlds with as many people as possible.

The world’s a playground.

We believe in a world without boundaries, where everyone can play without restrictions. That’s why we provide our games in over 50 languages and 75 countries. All our customers should have the chance to play in their own native language.

Humans are social beings.

We believe in community, no one should have to play alone. Over 300 million registered players worldwide are connected in our portfolio of around 20 online games, to revel in exploring our fascinating online worlds and to experience adventures together.

Freedom means the power to decide for yourself.

Every human being has the right to decide for themselves what they would like to spend their money on. Access to the majority of our online games is for free. Our players can purchase additional features, services and items and in doing so, choose from an almost endless array of products.